Get to Know the Chief Brand Curator of Brown Jordan
Surely, Brown Jordan is really lucky to have Steve Elton in making luxury outdoor furniture. Elton has served as the chief brand curator of such company and really served the business with all his life. For several weekends every year, he would board the plane and travel to the company’s high-end showroom to meet with clients as well as customers and the staff and he would share what he knew on design and sell furniture.
Elton was actually hired as a sales rep for Brown Jordan in 1990 but such wasn’t the position that he was looking for. He actually wanted to be able to use his creativity. In his 20s, he actually attended a design school and had a class on branding. He was really inspired by the Brown Jordan ads that he saw. Then, he had it as a mission to work for the said company.
He grew up in New Jersey and spent a lot of his time in playing sports. He loved basketball and was also a good athlete but he couldn’t ignore his passion for design. He really loved to work with fabrics and he kept moving the furniture in their house. He was not really artistic but at a young age, his teachers would usually ask for his opinion regarding how to fix up their classroom.
Elton then got a job being a salesperson in such exclusive furniture store and supported his family. He then set his sights on Brown Jordan and he had been wooing the company for eight years. He would frequently send letters to the head of Brown Jordan and in such unexpected time, the president offered him a job in the said company.
After many years, Elton built such strong reputation for being able to know the company inside and out and he was then in charge of overseeing the media. One of the turning points in his career was when the famed designer Frinier actually took him under his supervision. For 20 years, Frinier served as the chief creative officer of the company and worked with Elton especially on fabric selection. Elton was then given the task to handle fabric selections and he visited many places to study fabrics and also fashion.
Elton then became the chief branding officer when Frinier left the company and he would love to retell how one of those iconic pieces won that major award. Elton really adored his job and worked with the company for 28 years. He was actually honored with the 2018 Lifetime Achievement Award because of his excellent contributions.